The Challenge
To display 450 pounds of Bosch premium car batteries and capitalize on the changing high traffic patterns in the store.
The Smart Idea
There’s really only one way to make a portable display carrying that much weight, and that’s to put it on wheels. We tested several rolling conditions, including thresholds, to ensure safety and used locking casters to make movement easy.
Our design was modern and organized so consumers could easily locate the battery right for them. A large header and side logos reinforced the Bosch brand. A clear-hinged channel held information cards, which would flex if bumped.
To keep with the clean look of the display, we tested several shelf materials that would barely show—yet could shoulder the weight—and kept assembly simple. Users can take apart the display in a snap to make shipping efficient and put it back together with just six bolts.
