The Challenge
Convert an existing gondola into a charming old world wine shop.
The Smart Idea
To warm up the metal display, we flanked each side of the gondola with oak panels and added oak millwork on the front panels, which doubled as a place to put UPC and pricing information.
Black plastic shelf liners and a paper backer provided a neutral palette against which to display the wines, and bottle organizers on each shelf reduced the chance of broken bottles.
Shelf extenders prominently featured wines and invited consumers to give a closer look. Color-coded shelf inserts further engaged the consumer by offering menu pairings for each wine.
We added perpendicular aisle signs to command even more attention. Changeable graphics allow the retailer to sort wines by variety or region.
