The Challenge
Create a merchandising program for Minn Kota’s expanded line of freshwater and saltwater trolling motors, options and accessories, and make product demonstrations easy in stores and at trade shows.
The Smart Idea
We created a sturdy and contemporary display system offered in several configurations to show off any motor.
An easy-to-see “flying bridge header sign” immediately identifies the Minn Kota brand, and product information panels are at a convenient eye level. Those same panels support up-sell messaging to edge consumers toward higher priced motors, options and accessories. An optional catalog holder provides customers with buying decision information.
We made the display easy to assemble—no tools are needed—and a concealed storage space in the base adds unexpected convenience for the retailer. Optional panels on the back provide an opportunity to cross-merchandise a full assortment of accessories.
Minn Kota found this display system so successful that the retailer used it to satisfy another merchandising need, which saved them time and money.
