The Challenge
Immediately communicate the benefits of this children’s reading program and foster repeat sales as children progress with each step.
The Smart Idea
With a multi-step sales approach, you need to grab the customer not once but six times as children read their way through each of the program’s stages.
We developed a prominent header that simply and clearly defines these products as a language development program that occurs in phases, with each phase marked with a bookmark sign.
Book spines face outward so consumers can easily read the titles. And since many of the purchasers are grandparents, a spinning-style display makes books easy to reach without kneeling or bending.
For those who want more information about the program, a literature pocket featuring 3" x 5" cards explains the details.
We coated the wires with a special powder and a slight texture so books would stay put if customers (or eager children) spun the display too aggressively.
