Specialty Retail Displays & Fixtures that Increases Sales by $2,000,000
A WM Display Group Case Study:
Battery End Cap Display
The Opportunity:
Develop an alkaline battery destination to build brand awareness, educate consumers, categorize battery types, and increase impulse battery sales.
The Solution:
WM Display created an end cap display small enough in size and large enough in capacity to accommodate a variety of spaces. The display is three-sided utilizing 140 pegs to merchandise an array of battery type totaling almost $10,000 in product. The impactful graphics can be seen storewide and promote the Duracell, Energizer and RAYOVAC brands.
Product category sub headers and product information are also used to identify battery categories by type and provide product information.
The display provided an outstanding ROI by fitting so much product into a smaller footprint. Additionally, the flexibility of the design allows for the display to be adapted as new technologies and products are developed.
The display shipped 90% assembled requiring no outside installation service minimizing set up time and cost.
The Impact:
Within the first 8 months the client saw a $2 Million increase in sales chainwide directly attributed to the display.
“WM’s design elevated our battery merchandising, enhancing both the look & functionality. The black display really made the packaging colors pop! This was a large project in quantity, physical size and scope… We appreciate the flexibility demonstrated in working with us to develop a display solution that meets our needs.”
True Value
Project Manager