Specialty Retail Displays & Fixtures That Own the Aisle
A WM Display Group Case Study
Custom Beverage Floor Stands
The Opportunity:
Every great brand deserves a spotlight, and when the shelves are already packed, custom beverage floor stands can turn aisle space into the center stage. These versatile displays are designed to maximize product visibility, transform passive browsing into active buying, and deliver standout retail positioning.
As Tres Agaves made their mark in selling out their first tequila shipment within a week, meeting the market’s growing demand for their tequila became the challenge! In partnering with Trinchero Family Estates, the second-largest family-owned winery in the world, Tres Agaves ramped up production, distribution, the introduction to WM Display Group was made. In recognizing their rapidly growing fanbase, Tres Agaves understood the necessity of establishing a more impactful retail presence. Together, we jumped straight into designing and engineering a custom beverage floor stands that proudly showcased their brand.
The Solution:
We created a custom beverage floor stand inspired by the rustic beauty of agave farms nestled in Jalisco’s rolling hills. A sophisticated backdrop of rift-cut red oak wood underscored Tres Agaves’ natural essence, immediately setting the stage for shoppers to connect with the brand’s the quality and authenticity.
Measuring approximately 15” wide on all sides, and standing 54” tall, the displays provide a compact footprint with an impressive retail presence. Across three metal shelves, the display securely holds 27 (750ml) bottles.
Customizable graphics allowed for effortless updates to align with seasonal promotions, and special offers. The final impression left no doubt. This was the go-to destination for crafting the perfect margarita or paloma, setting the stage for strong retail performance to follow.
The Impact:
What began as a small production run quickly turned into a large-scale rollout. As interest in Tres Agaves continued to surge, so did the need for more displays to support their expanding retail footprint. Over the course of two years, WM Display Group produced hundreds of custom beverage floor stands for Tres Agaves, helping the brand secure prime off-shelf placements and gain consistent visibility across key retail locations. The result was a stronger market presence, elevated brand recognition, and a merchandising strategy built to grow with them.
