Specialty Retail Displays & Fixtures That Increase Sales By 300%,
A WM Display Group Case Study:
Weber Grills
The Opportunity:
Weber, in conjunction with Ace Hardware, desired an engaging and educational retail environment dedicated to the experience of outdoor grilling.
The Solution:
WM Display created a Store-in-Store Grilling Destination from design, layout, fixture construction and coordinating the build out.
Creative Design Elements Includes:
- A 20’ diameter ceiling banner surrounds a subway tile wall with faux fire.
- Monitors playing lifestyle and grilling videos.
- Retro black and white photos of grills decorate the upper perimeter walls.
- Iconic Weber kettles in vintage colors.
- Specialty epoxy floor finish defines the boundaries of the grilling zone.
- Risers promote higher-end, more profitable grills.
- Red grill dividers provide product information and cross-merchandising.
Existing perimeter gondolas merchandise high margin consumables such as grilling tools, charcoal, pellets, cooking sauces and rubs. Utilizing existing fixtures offers a solution of greater value.
The Impact:
Sales Increased 300%
This program was so effective that grill sales increased by over 300% compared to the previous year and has seen healthy sales above the baseline since implementation.
Contact us to learn more about our other successful grill zone environments and how we can help you achieve your retail strategies.
“WM Display Group is always very professional; great quality, great design, and delivered on-time. They made the process smooth and easy from start to finish. Our customers tell us the grilling zone is fabulous, and we get nothing but compliments. The best part is our grill sales have tripled!”
Ace Hardware
Rick | General Manager