Specialty Retail Displays & Fixtures with Single Barrel Character
A WM Display Group Case Study
Distilled Spirits Floor Display
The Opportunity:
After rebranding their distilled spirits line, our client needed more than an attractive retail fixture. They were looking for a custom retail floor display that would capture their new look, elevate product visibility, and support a range of private label offerings. Flexibility, premium appeal, and compact placement were critical.
The Solution:
A high-impact floor display that checks every box.
Starting with structure, we engineered a bold cantilevered shelving system capable of holding thirty-six 750 ml bottles. The compact footprint of our floor display made it ideal for high-traffic environments, allowing for greater placement opportunities and merchandising flexibility. Pair that with the open-air design and every angle became a sales opportunity with the product on the center stage.
We built this display with the future in mind. Our rail-based graphic system allows retailers to easily update branding, swap promotional graphics, or highlight seasonal offerings. The flexibility keeps shoppers engaged, maintains a fresh in-store presence, and eliminates the need for costly redesigns or replacements.
Our design team collaborated with the client every step of the way, ensuring the artwork for each featured brand aligned seamlessly with the display’s structure and aesthetic. From the initial concept, to final production files, every detail was fine-tuned to showcase the product’s story on the sales floor.
The Impact:
“From the very beginning, [WM Display’s] team listened to our vision and understood our goals. They offered innovative design ideas that perfectly aligned with our aesthetic, ensuring our product stood out on the shelves. The craftsmanship was top-notch, and we were particularly impressed with the
durability of the materials used.Since launching the new display, we’ve seen a remarkable increase in sales and customer engagement. The vibrant colors and eye-catching design have drawn more foot traffic and have significantly elevated our brand presence in stores.”
