What They Are and How They Work in Retail
Power Wing Displays
By WM Display Group
Power wing displays are a practical solution for both retailers looking to maximize their gondola capacity and CPG brands looking to create a dedicated presence on the retail floor. Before jumping into how they’re used, it helps to start with the basics.
What Is a Power Wing Display?
A power wing display is a compact, vertically oriented fixture that mounts directly to the upright posts of a retail gondola. It sits alongside the gondola rather than on top of it, giving retailers a way to add merchandising capacity without expanding their floor footprint.
Alternatively, power wing displays are sometimes called sidekick displays, wing displays, or gondola wings as well. They’re a common sight in grocery, hardware, mass retail, and convenience store environments where gondola space is at a premium and every additional facing counts.
How Retailers Use Power Wing Displays
For category managers, the day-to-day value is in the reconfigurability. The same panel can run hooks one reset cycle and shelves the next, so the fixture adapts to a changing assortment without being swapped out entirely. That makes it a practical tool for seasonal sets, temporary promotions, and cross-merchandising programs that rotate regularly.
WM Display Group’s Power Wing Panel is built around that operational flexibility. Our display mounts to both Lozier and Madix uprights without modification and adjusts left, right, or center on the upright, giving teams precise placement control across different gondola configurations. For retailers managing rollouts across multiple locations, that consistency simplifies deployment significantly.
For stores where uprights are already at capacity, WM also offers a free-standing Power Wing Floor Stand that delivers the same functionality without requiring a gondola attachment.
Power Wing Panel #9356P mounted to a gondola end cap, configured with hooks, shelves, and a custom die cut backer graphic.
See The Full SetHow CPG Brands Use Power Wing Displays
Where retailers see a reconfigurable merchandising tool, CPG brands see dedicated real estate. A power wing gives a brand its own vertical space directly alongside a gondola rather than competing for position within it. In high-traffic categories where the gondola face is already crowded, that separation is highly valuable.
Brands use power wings to support new product launches, seasonal promotions, and cross-merchandising programs where standing out at the shelf matters as much as being on it. A fixture that highlights a single brand’s product in a defined, ownable space draws attention in a way a gondola shelf position cannot.
For brands selling into multiple retail accounts, the consistency of a standardized fixture format is its own advantage. The same display configuration can be executed across different store environments without custom solutions for every account, making it easier to maintain a coherent retail presence at scale.
What Product Categories Work Best on a Power Wing Display
One of the defining characteristics of a well-designed power wing display is how many different product types it can accommodate. Because the back panel accepts both hooks and shelves, the same fixture can be configured for pegged product one season and shelf-loaded product the next.
Pegged product categories that work well on a power wing include batteries, gift cards, hardware accessories, personal care items, and packaged snacks. Shelf-loaded configurations open the fixture up to bottles, cans, boxed goods, and other products that do not hang.
Explore WM Display Group's Power Wing Program
Whether the goal is expanding gondola capacity or building a branded presence at shelf, the Power Wing Panel is built to deliver on both. WM Display Group manufactures the panel, hooks, shelves, and custom graphic backer program in-house, giving retailers and CPG brands a single source for the complete fixture solution.
The Power Wing Panel is in stock and available! Custom graphic backer programs are available for brands looking to add a branded element to their setup. Contact WM Display Group to request a quote or learn more about the full power wing lineup.
Power Wing Panel
The foundation of the Power Wing System. Designed to mount directly to Lozier and Madix gondola end caps and support shelves, hooks, baskets, and custom graphic backers.
View the Panel
Power Wing Shelf
A versatile wire basket attachment designed for impulse merchandise, snacks, packaged goods, and products that are better displayed on shelving than peg hooks.
View the Shelf
Power Wing Hook
A single-peg attachment designed for hanging packaged goods, maximizing product facings, and supporting planograms where traditional shelving isn't required.
View the HookThe Case for a Custom Graphic Backer
For brands where shelf presence is a priority, WM Display Group’s optional custom graphic backer takes things a step further.
A full-color printed backer runs the full height of the display, with an optional die-cut header shape that adds visual structure above the product zone. The result is a fixture that communicates brand identity and product category at a glance rather than relying on packaging alone to do that work.
Installation is straightforward. The backer locks in place behind the hooks and baskets already loaded on the fixture with no additional hardware and no tools required. For brands coordinating resets across multiple retail locations, that simplicity matters.
Ready to Improve Your Power Wing Merchandising?
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