Specialty Retail Displays & Fixtures That Hold Your Favorite Syrup,
A WM Display Group Case Study:
Table Caddy
The Opportunity:
Develop an innovative table caddy to streamline condiment organization, turnover times, and enhance visibility for promotional messaging.
The Solution:
Our approach began with addressing the key challenges: sticky tables, missing condiments, and underutilized retail space. These issues slowed down table turnovers, detracted from the customer experience, and left additional conversions sitting on the table. In collaborating with our customer, we explored options such as electronic menu brackets, menu channels, and various storage solutions to optimize the table functionality.
The result? A durable, steel table caddy with a dishwasher-safe powder coat to seamlessly complement the store’s décor. Our field-tested table caddy efficiently organizes the condiments and features a built-in frame for promotional cards — driving impulse purchases for specials, desserts, and drinks. This approach also created additional revenue streams by selling table ad space to strategic partnerships. Rubber feet protect the tables, ensuring a practical and long-lasting solution that enhances both efficiency and the dining experience.
The Impact:
More than 100,000 table caddies have been produced and distributed.
“WM’s ability to create something truly custom was very valuable to us. I was surprised how easy the process was!
Great experience working with WM — everything went smoothly and arrived on time!”