Increase sales to the 40+ demographic.
Read the latest news about how WM Display Group connects products and retailers with consumers.
Effective New Product Merchandising
- To attract attention, our “touch and feel” aspect of the point of purchase display make sure consumers are getting the best product in the market. The display uses bright, contrasting colors to make sure it stands out in the retail environment.
- Large Minn Kota branding on the side panels associate with consumer’s brand loyalty and differentiation of products.
- Product features and benefits are prominently displayed on large graphic panels, front and back, to communicate in small, visual doses. Consumers can interact with the fully functioning Talon to see features and benefits in action.
- Lastly, the display closes the sale by appealing to enhancing the quality of the consumer’s life. After pressing a button and seeing the spike deploy you’ll see how this product impacts your sport and plays on emotions- consumers will need and want this product to spend more time fishing!
“Thank you for all your help and making this happen. Also, please let your team know, as well, how much we appreciate working with a great company like WM Display. This was a tight deadline and you really pulled it off for us.”
Q+ Front End Fixtures
How often are you ready to check out and find yourself in the slowest line at the register? After 10 seconds of no advancement, you contemplate jumping to another line, you see your opportunity and nonchalantly make your move in hopes of getting out of the store quicker. Without fail, every time, the line you left picks up speed and leaves you behind with checkout remorse. Don’t let your customers ever feel like this. Instead, implement the easiest solution at retail- a queuing system.
Foundations To Shaping A Unique Queuing System
OCCUPY THE SHOPPER When we have something else to do the wait always seems shorter. A wide assortment of impulse purchases on the way to the checkout will not only increase your sales but increase customer satisfaction with a perceived shorter wait time and a friendly last-minute reminder to pick up a birthday card for Mom.
FIRST IN, FIRST OUT Believe it or not, feeding all registers from a single line that is constantly moving forward is perceived to be moving faster. Nothing is more aggravating than when a register opens up, you hear “next in line”, and the last person in line takes the opportunity to now be first. First come, first serve is perceived to be the fairest and quickest when dealing with lines- it’s all about queuing theory.
CUSTOMIZE The checkout is a retailer’s most unique area of a retail environment. No other part of the store has a higher concentration of customers or a bigger impact on their satisfaction. Bring attention to your merchandise with our store fixtures, a queuing system customized to the customer and store needs.
It’s easy to increase your sales through the checkout with Q+ Front End Fixtures. Click here to learn more or call your Retail Sales Representative at (800) 443-2000 to mock up the perfect solution for your environment.
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The authors of this popular 2002 book explains how organizations as diverse as Southwest Airlines, Krispy Kreme Doughnuts, The Dallas Mavericks, IB, the W/M Display Group and others successfully built a customer base willing to spread the word. Read more